An electronic book sent out to the Gap international franchise market to get them excited about the launch of the new denim for Gap., explaining the marketing, fits and visual displays for the season.
Buy Book | Gap Inc.
Product messaging books for Gap, GapKids and babyGap created for their international franchise partners during market week. I spearheaded the design concepting and implemented the interior and cover designs.
Banana Republic Operating Manual | Gap Inc.
A manual created for Banana Republic's international franchise partners. I did the design concepting, interior layout and cover design.
Gap Visual Training Tool | Gap Inc.
A 9"x6" visual training tool created for the Gap/GapKids/babyGap international franchise partners. The book was a collaboration with myself and the visual manager. It started out on post-its and scrap paper and became a beautiful, well thought out book.
Gap Russia Invite | Gap Inc.
Invite created for the launch of the Gap brand in the Russian market. The card folded into a square to represent the blue box Gap logo. The green card insert pulled out to give the event details. When folded the card was sealed with a square sticker.
Invite | Gaylord Entertainment
Invite created for in-house event.
Oh What a Night Invite | Gaylord Entertainment
Invite for a Jersey Boys event sponsored by Gaylord Entertainment.
Evite | Gaylord Entertainment
Evite created with a St. Patrick's Day theme.
Product Messaging Books | Polo Jeans Co. Ralph Lauren
Various product messaging books created every season for the Polo Jeans Company brand of Ralph Lauren.
Press piece for a reality show based on underground rock groups. The book was designed in a 7"x7" layout to mimic the feel of the 7" record. The graphics and text were very raw and gritty in feel.
Huneypot Parties Brand Identity
Logo/Brand ID for an adult products party service.
An invitation created for a wedding anniversary celebration with a very tight budget. I created the design, printed them myself on a home printer and assembled them in my living room!
Banana Republic Window Creative | Gap Inc.
Window mockups created for the Banana Republic international franchise markets. The franchisees were given these digital mockups to create their windows for the holiday season.
Gap Window Creative | Gap Inc.
Window mockups were created for the international franchise markets for the Gap brand that could be used regardless of season. Back wall decals, window decals and props were used along with mannequins to create a since of depth and interest.
Gap Wallpaper | Gap Inc.
The wall graphic was created as part of the Gap Product(RED) campaign. This particular wall decal was designed for their Dubai franchise partner and infused the original text in English with its Arabic translation.
Poetry Book | Under the Poet's Tree
A hand bound book of poetry. Responsible for creative concepting, writing and execution.
Poetry Book | Gritty City Grime
Rough metal cover, screw binding, vellum pages, textured imagery and pops of color reflect the poetry's theme of New York City.